Oura, the company behind the smart ring that allows users to track a variety of biometric data, is adding new features around social sharing and sleep tracking as the battle among tech companies to land and keep trackers on the wrists and fingers of consumers continues.
The company's new community-sharing feature, which it calls Circles, allows ring wearers to create private groups where they can share readiness, sleep, and activity scores.
Hale noted that the data being shared is "only shared with the people that you want to share with.
It's not like a social feature where you're posting your scores to Twitter, although frankly, some people do that."
"This is about creating a small, intimate group of empathy and support," he said.
Persons:
Tom Hale, Hale, CNBC's Andrew Ross Sorkin, It's
Organizations:
Twitter